Ayashi

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Agency: design studio Glad Head
Designer: Anastasiya Dovgal
Designer: Aleksandr Sharygin
Location: Ukraine
Project Type: Produced
Client: Ayashi
Product Launch Location: Ukraine
Packaging Contents: Seafood
Packaging Substrate / Materials: Plastic

Japan is a country of contrasts, both visual and emotional: the small stands next to the large, the monochromatic is replaced by color chaos, and black hair lies on light skin. Therefore, while creating the corporate identity for the Japanese restaurant Ayashi, we wanted to find a character that would scream in a whisper.We wanted to do something simple and completely unique at the same time. This is how an identity appeared that looks at the world by the eyes of a Japanese monkey. It is thick and viscous, it is empty in one place, but in another there is already too much of it. It is difficult to find familiar words for this character, you just want to look.