Bloom- Cold Brew Tea

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Design: Neehara Kothapally
Location: India
Project Type: Student Project
School: Symbiosis Institute of Design
Packaging Contents: Cold-Brew Tea
Packaging Substrate / Materials: Beverage Can
Printing Process: Digital Printing

Bloom is a cold brew tea company that provides a canned experience of great floral flavors in a visually pleasing container. Tea is obviously a huge part of our culture, Bloom aims to bring a contemporary twist to this culture and by introducing floral teas to make a refreshing, cold beverage- our go-to pick up. The minimalistic illustration style inspired by flowers, paired with a soothing color palette, makes it stand out amongst the existing market players.

Four flavor profiles represent different flowers- Jasmine, Rose, Butterfly Pea, and Hibiscus in combination with complimenting ingredients and green tea if necessary. The packaging is a simple representation of the ingredients, caffeine levels, and flavors.

What’s Unique?
The packaging design was created keeping in mind the essence of flowers and the soothing nature of teas. The color palette is striking yet calm making it a visually pleasing container.