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Agency: Studio DEZA
Art Director: Sergey Samofalov
Designer: Tatyana Savchuk
Copywriter: Anton Borisov
Strategist: Irina Mokrousova
Project Manager: Anna Artemova
Location: Russia
Project Type: Produced
Client: Kofeop Roastery
Product Launch Location: Russia
Packaging Contents: Coffee
Packaging Substrate / Materials: Plastic, Paper

Kofeop Roastery is a coffee roaster from Chelyabinsk, Russia. In 2021 the team decided to create a brand of natural coffee to sell it through their own online store. We had the task of developing a logo, corporate identity, and packaging design.

The brand sees as its audience not only experienced gourmets, but also ordinary lovers. Those who go to a coffee shop for tasty coffee, thinking that it is difficult to make it at home. Those who have already switched from instant to natural coffee, but still buy it in retail chains.

Typographic design
The identity is constructed on a variety of typographic symbols. The idea of the logo refers to the brackets and the accent, stylized symbols of transcription. The brand’s corporate color is blue, and additional colors are used for package design.

The package design is based on a laconic typographic solution. The phrases on the front side talk about each line with the help of metaphors, and the Kofeop brand thus acts as a translator for people ― from industry to lively and figurative language.
● Basic ― New Day Element
● Discovery ― An adventure for every cup
● Rare ― From the Other Side of the Planet

The design engages all sides of the package. There is a brand message on the bottom end. The shaped brackets on the sides are a recognizable element that opens opportunities for visual merchandising.

The sticker contains information about the lot, roasting date and method of preparation. The color division into filter and espresso has a functional purpose: the colors help warehouse workers not to confuse packs with different roasts.