Lahijan tea concept

Posted on

Derrick Lin


Design: Termeh Moqanloo
Location: Iran
Project Type: Concept
Packaging Contents: Dried tea leaves
Packaging Substrate / Materials: Cardboard, paper
Printing Process: Digital printing

Design of Iranian tea packaging concept (Lahijan) for export.

The initial agenda of this design of Iranian tea packaging for export to Europe was based on illustration in the form of a luxury and at the same time oriental product. And it has been implemented in a modern and integrated way. 6 products have been presented for design, which include: black tea, green tea, white tea, chamomile tea, sour tea and rose tea, and the illustration of each product has been done separately. Islamic motif of Iranian carpet with well-known Iranian colors such as Iranian blue, Iranian gold, Iranian red, Iranian green, etc. (the color code is written in the picture) in combination with the leaves of the tea plant, a effect Oriental and familiar to non-Iranian audiences.