Rough – craft beer concept

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Design: Anastasia Falkovskaya
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Leonid Slavin
Packaging Contents: Сraft beer
Packaging Substrate / Materials: Aluminium, Plastic

Rough is a brand of craft beer with unconventional fruit flavors. It was created for people who always prefer to try new and unusual for themselves. In Russian the word tin (Jest’) has two meanings: interjection rough and material tin. The main task was to transfer these two meanings of the same word only through typography. The name of the brand looks like it is scratched on the metal. And the images of flavors contrast with it: fruit is drawn in a minimalistic, positive style.

The project features three types of craft beer: tomato gose, banana ale, and raspberry lager.