STP+Probiotics / STG+Probiotics

Derrick Lin


Design: Smile Creativeness Co., Ltd.
Location: Taiwan
Project Type: Produced
Client: drws
Product Launch Location: Taiwan
Packaging Contents: Nutritional supplements
Packaging Substrate / Materials: Paper
Printing Process: Foil stamping

Wema Corporation Taiwan is the distributor of the largest herb pharmaceutical company in the world, and specializes in nutritional supplements. The first probiotics line of products is designed by Smile Creativeness Co. ,Ltd.. The functions of the probiotics product include immunity enhancement and sleep aid for people who care about health and quality of life to have more options of nutritional supplements.

The design concept is to simplify and visualize probiotics, and the illustrations are surrounding the product name, so that consumers can easily relate the product and probiotics. “STP+Probiotics” protective shields symbolize overall health protection. The balls use diamond cutting texture to present the formula upgrade that is suitable for male/female and young/old people to obtain probiotics to enhance their immunity. “STG+Probiotics” uses sky at night to symbolize the sleep. The three phases of the moon delivers the message that sleep problem is not seasonal, so that consumers with sleeping disorder can understand they can take the supplements whenever.

The material is silver foil that is to elevate the overall quality of the package, as well as luxury feeling. Hence, the product can stand out. Through processing methods such as embossing and spot varnishing, consumers can see and feel the different layers from both visual and tactile perspectives. As a result, the product can stand out among various supplements and become a probiotics marketing buzz.