Tequila Soledad / Día De Los Muertos Edition

Design: HI! ESTUDIO
Location: Mexico
Project Type: Produced
Client: Tequila Soledad
Product Launch Location: Global
Packaging Contents: Tequila
Packaging Substrate / Materials: Clay
Printing Process: Flexography

We designed a bottle & packaging special edition “day of the dead” for Tequila Soledad. Inspired by death, traditions, those who are no longer with us. We made a commemorative bottle with a limited production of 2000 bottles.

That reflect the meticulous work done with the hands and reminds us of the importance of celebrating this important day in Mexico. A bottle that reflects their customs, their festivals, and their heritage.

A project that pays homage to each of the loved ones, who are not with us, which recalls part of the ancient traditions in Mexico. The inspiration for this year’s bottle was taken from the Wall of the Dead in Ajijic, which shows us a series of red clay pieces in memory of the people who have passed away. A bottle that reminds us of the traditional burnt clay with which many crafts are made.

“HONOR A QUIEN HONOR MERECE”.