This new natural cosmetics line was strategically developed and created by baries design in 2019 and is aimed at the pharmacy segment. The brand name Julia Lohmüller is the name of the owner of the „Industrial – Pharmacy“. Developing an intense moisturizer for the day. For this, the idea of pharmacy and natural cosmetics should be conceptually integrated into both packaging and logo design. Additionally, the product should appear puristic and authentic and suggest the pure power of nature without any additives. The new brand logo impresses with its modern and uncomplicated typography. It is the focus of the design and covers almost 2/3 of the design space. Through this, effectiveness and authenticity is conveyed by the logo, which also reflects the performance of Julia Lohmüller’s know-how.