A1 Chikki packaging.
Established in 1950 in the beautiful town of Lonavla, A-1 Chikki provides the best quality of handmade chikki (brittle). A-1 Chikki is known all over India for its finest brittle and fudge products. They requested Saypan Communications a unique packaging style for their brand which highlights the tradition in a modern way.
The shop is situated on the old Mumbai-Pune highway that goes right through the city. The presence of the shop has led the tourist and chikki lovers to call the intersection as A-1 chowk. The concept was developed in such a way that the identity of this place that is the shop itself was illustrated with details in its environment.
A picture of Chikki with each piece from their different products shows the variety of their catalog. It carries a background that depicts the silhouette of a bar of brittle that has a bitemark to show the playful nature of the sweet itself. The color scheme is maintained by a combination of white and brown to maintain their brand identity.