Tanishtha Pai

Mumbai, Maharashtra, India

Tvachamrit is a plant-based skincare brand rooted in Ayurveda and Indian traditions. The brand is based on the concept of farm-to-bottle. They only use edible grade ingredients cause they believe in “only put on the skin what you can put in your mouth”. All the products are natural, organic, vegan and chemical-free.

To represent all the qualities and principles of the brand, Tvachamrit’s palette was built taking inspiration from the textures created by Indian pigments when mixed in water. It also symbolises elegance and authenticity, narrating that natural skincare is not just a lifestyle but also a habitual tradition.

The packaging reflects the elegance and authenticity of the brand. It makes one believe that natural skincare is not just a lifestyle but also a habitual ritual. The boxes and the labels of the bottles are made out of 100% recycled paper to be an environmentally conscious brand.

The colours of the brand are inspired by the star ingredient and characteristics of each product. The design of the boxes is inspired by the source of each ingredient being the waves and the hills of the coastal region.