Avni Erel Olives – Pickle

We designed new product groups, snack olive and pickle labels for Avni Erel Olives, which have various products in the breakfast olive category in Turkey.

In design, we went beyond the existing serious visual world of the brand and created a design language that is more compatible with new product groups.

We preferred illustrations instead of classical visuals in new designs that we handled with a more innovative perspective. We gave variant colors on kraft background. We moved away from the classics and made natural and fun choices in fonts.