Anshu

ABOUT

As part of a university project, I delved into the ancient Egyptian beliefs surrounding the afterlife. Unlike other cultures that view death as the end of life, the ancient Egyptians perceived it as a continuation of life. They believed that death was not the final stage, but rather a transition. My project is centered on exploring and understanding this unique perspective on death.

PACKAGING

Heal is a hypothetical brand that offers a range of first aid products including bandages, ointments, and tools. Unlike traditional packaging, Heal’s packaging is designed to have a life beyond its initial use. Instead of being discarded, the packaging for each product and kit can transform into something new and useful. The packaging box here has a story prompt and characters printed on it, and with the instructions provided inside, it can be transformed into finger puppets. This innovative approach not only reduces waste but also encourages creativity and playfulness.

 

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Anshu

Credits:
Mentor: Imon Raza
School:
Unitedworld Institute of Design