MALBEC – STRUCTURE AND ELEGANCE IN A WINE
The farm Terre di Varano, which in addition produces extra virgin olive oil, is taking its first steps into the world of wine production by bringing to the fore the Malbec grape variety, which has been forgotten for many years. Producers have resumed its use, as they have grasped its potential and considered the period favourable to the rediscovery of this “black wine” and its very distinctive characteristics.
For the new identity, we wanted to emphasise the name of the grape variety written “black on white” to mark the intensity of the flavour. The use of cotton paper and the production processing which adds a glare to the letters of the name, give this wine the right authoritativeness. Decorations are completed by a capsule that emphasises the features and colours of a dense and captivating wine.