Tenuta Fragassi

When you say “put your face on!”

Gianni Fragassi, on his own estate, has always personally followed all the processing phases of his products, from cultivation to production and this is why, on the occasion of the rebranding, he decided to… put his face on it, for real!

Giannino is Gianni’s alter ego on the packaging.

And he is the friendly protagonist of the new, colorful pack that from today will accompany all Tenuta Fragassi products on the labels as in the company, with the same passion and dedication as always.

Curator’s Insight

A friendly face that welcomes you into the world of Fragassi with open arms. Giannino isn’t just a mascot; he’s the heart and soul of the brand.

What’s truly special here is the personal touch. Gianni has taken his dedication and passion for his products to a whole new level by becoming the face of the brand. It’s like he’s inviting you to be a part of his journey, to taste the fruits of his labor with a warm and friendly smile, it’s all about forging a genuine bond between the creator and the consumers.