Boggi is an Italian coffee produced by Boggi S.L.A., Andalo Valtellino. The product is intended for worldwide distribution. Therefore, we had to develop a logo and package design that would make the brand stand out and tell about its origins.
Fabula Branding analyzed the markets in Europe, Asia and the US, studying consumers and global design trends. Brand strategy management for the project was overseen by a New York-based team of experts.
This is how a stylish, minimalist solution was born, which made the product stand out on the shelf. It is inspired by the aesthetics of Italian architecture and is based on atmospheric designer illustrations. Massive arches, making the image multidimensional, and a soft glow in its depth “invite to enter” – open the packaging, inhale the aroma of coffee and immerse in dolce vita.
The large logo, featuring a grotesque font used by our designers, perfectly complements the stylish monochrome package design, and contributes to the brand’s identity.