Altis Spices is a spice company that began its operations in 2018 by offering the public grinders of different combinations. At the end of 2020, Ave Design was invited to design the packaging for its new product line, the stand-up pouch.
The main challenge was to design a visual identity that would allow for the addition of new variations and, at the same time, maintain a visual unit attractive enough to convince the consumer to buy the product.
With the concept of premium seasonings in mind, we design a solution for the packaging, with contrasting colors and photos referring to the internal products. In the end, 9 seasoning variations were designed, which differ mainly by a chromatic pattern.
This pattern, when aligned at the point of sale creates an attractive visual line in the eyes of the consumer.
To this design, we also added a viewer for observing the product inside and a modern typography, reinforcing the “ready to consume” concept.