Nonna Barberina is an artisanal pasta company. Its menu offers pasta with varied colors, formats and combinations, making its products modern, cheerful and attractive, stimulating the discovery of new flavors and experiences.
These characteristics, also present in the company’s values, should be also present in its new packaging.
As each package would serve a specific type of product, we chose to differentiate between them using the same colors present in the recipes themselves.
The format of the boxes was designed to differentiate itself from other companies and also favor exposure at points of sale, since when aligned, one package complements the layout of the other next to it.
Finally, the format also carries a specific function for the moment of cooking the pasta, since, when packaged, they are stacked one on top of the other, favoring the pouring into hot water, without the risk of burning the hands.