About the project
In 2017 Blink Brow Bar reached out to us to discuss a new concept for their Christmas gift boxes. We needed to prepare something unusual and not too expensive, as they reduced their budget. Our client specifically wanted their boxes to emphasize the gifting side of Christmas.
We suggested the idea of a free-standing cracker box with a grosgrain ribbon. This allowed the gift boxes to look premium, whilst still remaining cost-effective. A side seam hexagonal glued carton with grosgrain ribbon was produced in two designs for BBB by one of our Polish suppliers. The folding box board material chosen for both designs was 300gsm Arktika.
Matt lamination was applied on the outside of the gift box and Blink Brow Bar’s logo was embossed onto the front panel of the hexagonal cracker.
We have produced 3,000 units of the crackers, before packing them flat into cartons, palletizing and delivering them to their UK warehouse. The crackers proved to be a great success and formed the cornerstone of Blink Brow Bar’s Christmas offering.