Ashurst Court, London Rd, Wheatley, Oxford OX33 1ER, UK


L’Occitane is a French luxury retailer of body, face, hair, fragrances, and home products. They required a low-cost box that would hold two of their men’s products. A tight budget wasn’t our only challenge, as the client wanted a carton style that would be more interesting than a standard box shape.


At Maxipos we have developed an A-frame FBB carton with a crash-lock glued base. The two artworks produced for the tapered carton were each printed CMYK with matt lamination, so producing a brilliant little box design on a budget.


The unusual box shape and innovative artwork supplied by L’Occitane for their Homme products also helped to create a distinctive shelf presence for these men’s gift boxes. Our Polish factory produced 19,500 units of the tapered cartons and the cartons provided a low-cost but successful packaging solution for the promotion.