Marcos Genoud / ZIG DESIGN STUDIO

Mendoza Province, Argentina

This inspiring project came to us as a challenge. First we were asked to deliver a high impact design with a non conventional dieline.

This came very handy to make a potent skyline of the mountains.

Also, we needed to convey somehow that this was An Argentinian project. For that purpose we used blue color for the illustration and gold foil stamping for some details. This make some reminiscence to the National Flag.

This project was meant to have 6 different wines from diverse terroirs near the Cordillera de los Andes. Following this premise we make an horizontal illustration that describes the most iconic mountain shapes and some o the attractions each estate have.

The result was this potent design with irregular edges.