Marcos Genoud / ZÚÑIGA GENOUD

Mendoza Province, Argentina

This project emerges as a tribute to the special bond between a grandfather and his grandson. Rooted in affection and an appreciation for life’s small pleasures, this relationship transports us to one of its most cherished moments: fishing.

This sport not only offers the opportunity to spend extended periods outdoors but also strengthens the bonds between those who engage in it together. Moments of learning, conversations, and shared meals abound, where stories and life anecdotes are exchanged.

Through this imagery, we aim to capture the essence of how life can be enjoyed with simplicity, forsaking grand luxuries and finding true wealth in the company of loved ones.