Marcos Genoud / ZÚÑIGA GENOUD

Mendoza Province, Argentina

Branding & Packaging Design for LAST RITES

After much anticipation, today we are pleased to share a project that brought us great satisfaction to work on.

We developed a conceptualization for the storytelling and label design, depicting 3 stages towards the afterlife.

Far from being a somber departure, this character reminisces about the moments lived on Earth and rejoices in them, displaying a mischievous and contented smile.

The design style we opted for was somewhat Renaissance-inspired, drawing inspiration from the paintings of that era, which bear many resemblances to this narrative.

The outcome resulted in 3 vibrant artworks, where various elements coexist, gradually revealing small secrets.

 

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