Bendita & Salvaje

Brand and label design for Gin Bendita & Salvaje.

The use of bold, contrasting colours, such as black and copper, creates a sense of luxury and sophistication appropriate for a high-end gin product. Intricate floral patterns add a touch of elegance and femininity, while the use of animal imagery, such as snake and leopard, gives the label a sense of savagery and danger, which is in line with the product name.

The brand was crafted to convey a sense of refinement and warmth, creating a balance between classic and contemporary design elements.

The Bendita y Salvaje project effectively communicates the identity of the brand and its unique selling proposition through packaging design, making it an effective and friendly design.