EVAX pocket
EVAX pocket is an emergency minikit that aims to normalize menstruation, by creating an ecofriendly comfy packaging, which is one more fashion accessory.
For its development and conceptualization, a survey was conducted on 65 girls between 15-42 years old.
After conducting the survey and studying the “general feeling” of the respondents, it was decided that EVAX would bring out a product that:
- Contains pads and tampons in the amount you need.
- EVAX will be that friend who helps you anywhere, allowing you to “have everything under control”.
- Be a comfort minipack: easy to go / emergency kit.
The name of “EVAX pocket”, alludes to “pocket”, something small, comfortable, where to carry the essentials.
It is made of vegetable leather, being more durable, ergonomic and friendly than animal leather. The packaging size is 10x10cm
_BIG GRAN IDEA
UNDER CONTROL
Both the tampons and the pads are made with 100% organic cotton, this material was chosen to provide greater softness and breathability, & for the ecofriendly connotation.
For brand communication, an adult and direct tone was established, characterized by using empathic messages with consumers. Examples:
- Feel comfy, evax on.
- Keep calm, evax on.
- Wherever you go, evax on.
