Jim-Zap Chili Sauce

Jim-Zap Chili Sauce: Packaging & Branding Design Concept

Challenge: The Chili Sauce comes with three types of flavor. It should be consistently recognizable and convey the appealing sauce in each type, and truly reflects the brand, with a simple, cool, firm and premium vibe to reveal the hidden flavor.

Idea: The square glass bottle with aluminum lid gives the cool, firm and premium feel. The main key visual is the right food to pair with the right sauce, which makes the brand more recognizable. The types are differentiated even more with label colors and symbols to indicate heat levels.