Tai Lin – Bird’ Nest : Resize [Simplify, Compact]


9th Fl Sethiwan Tower 139 Pan Rd Silom Bangrak Bangkok 10500 Thailand

Tai Lin – Bird’ Nest : Resize[Simplify, Compact] – Packaging Design

Challenge: Current product from Tai Lin Bird’s Nest comes in a 10-20 pieces of dried bird’s nest packaging, which is suitable for buying in bulk but is quite expensive. To make the purchase easier and more frequent for new customers, or position it as a souvenir, the packaging is changed to be more premium and compact with 2 pieces of dried bird’s nest per box.

Ideas: [Simplify, Compact] The transparent box shows 2 pieces of dried bird’s nest on a bright red cloth, which protects and highlights the product. The golden box is simple, yet modern and sophisticated.