Wild England

Wild England came to us for new branding for their range of refillable and sustainable shampoos, conditioners, body lotions and cleansing gel for both hotel and domestic spaces.

CuCo began by creating a beautiful brand identity that enhances our client’s strong values, whilst appealing to the high-end luxury hotel and domestic markets. Heavily involved in developing the Wild England refillable ‘package’, CuCo has ensured it is wholeheartedly pure and underpinned by an uncompromising attitude towards sustainability and ethical responsibility.

Designing naked packaging that incorporates iconic Everlasting reusable glass bottles, biodegradable refill bottles, and bottle holders for the bathroom made from mycelium grown in specially designed moulds!