CuCo Creative and House of Assets joined forces to embark on an innovative venture into the realm of luxury digital assets. House of Assets, an online marketplace for high-value goods, sought CuCo’s expertise to refine its brand messaging, storytelling, product presentation, and overall brand reputation.
Recognising the power of packaging to elevate brand perception, CuCo designed a distinctive presentation box for House of Assets. Inspired by the concept of a book, the box serves as an introduction to the platform, showcasing its exclusive offerings and inviting sellers and buyers to engage with the brand. Crafted from premium G.F. Smith Colorplan paper and adorned with a sleek black foil logo, the box exudes a sense of luxury and sophistication. Inside, the box houses a business card, a brand brochure and a USB drive, each carefully arranged and secured by a magnetic seal. Printed on high-end uncoated paper, the brochure provides an overview of the brand’s values and directs recipients to the USB drive’s content. The USB drive, made from gunmetal and engraved with the House of Assets logo in white, offers a sleek and elegant way to access additional information. The packaging design utilises a minimalist and elegant aesthetic, combining clean lines, premium materials, and subtle branding elements. The high-quality paper and foil accents enhance the presentation, while the box’s shape and opening mechanism create a sense of anticipation.
The collaboration between CuCo Creative and House of Assets has yielded impressive results. The presentation box has been well-received by both House of Assets and its clients, reinforcing the brand’s commitment to quality. This successful partnership demonstrates the power of design to elevate brand perception and drive engagement.



