Alaya is an artisanal brand of goat milk soap that provides natural quality daily body care for conscious skincare consumers of all ages and genders.
The brand’s identity is defined by the stylized geometric goat symbol and a bright yet natural colour scheme, which is also reflected in the packaging.
For the packaging of the soaps, we designed a double-walled box with a removable top and inner insert, which can be assembled without gluing, in harmony with the brand’s natural and environmentally conscious philosophy. The inside of the box hides educational fun-fact information about the use of goat milk products which gives a playful unboxing experience for the consumer. The soap types are colour-coded according to the extra ingredients they contain: the beige is the regular basic soap, orange contains shea butter, and the grey-brown is a cinnamon-poppy seed type of soap.
Overall, the branding both fits with the natural artisan roots, while the geometric choice of lines and colours makes it unique and eye-catching.