The Greenwayz – On the go Smoothies

The GreenWayz is a sustainable juice brand based in Hungary. The company believes that nature holds the key to both flavor and well-being. They are committed to using only carefully selected herbs in their products—botanicals that not only refine the taste but also nurture the body with their natural benefits.

The aim of the project was not only to create a juice box for The GreenWayz Hungarian SME, but also to establish a comprehensive brand identity. The concept of style for the brand and the juice box was to create a minimalist, elegant, yet modern appearance.

The packaging features a square base (Tetra Pak), optimized for efficient mass production. The inward-folded structure reveals a droplet shape, echoing the symbol of the logo and reinforcing the brand’s cohesive identity. The colours of the juice box reflect the taste of the juice inside and function as an eye-catching aspect.

To emphasize the modernity of the package design, a detail was added with which the juice box can be attached to any handle of a bag. This feature enhances the practicality and mobility of the packaging and the mentality of the brand.