The Smell of Memories

For people living with Alzheimer’s, bathing is extremely stressful, as they may lose control of their bodies and fall.

It’s proven that smell brings out memories, as the parts of the brain processing scents and memories are intertwined. So Lush launches The Smell of Memories — an initiative that helps Alzheimer’s people capture their memories in aromatic bath bombs they can use as a personalized calming remedy for bathing.