Inspired by the story of Moby Dick I designed this custom bottle and matching label for the fictitious brand “Whalers” rum. The shape of the bottle was inspired by the curved head of a sperm whale as used in the original illustrations in the book from 1851 by Herman Melville.

For the label, I decided to stay close to the nautical theme but deliberately steered clear of traditional techniques such as engraving or etching. Using a modern minimalist approach to the illustration combined with high-end finishes such as embossing and gold foil gives the final product a contemporary and luxurious feel. Especially when the bottle is presented in its custom linen-covered gift box.