Packaging design for our Italian clients of Ron Elección. This rum is distilled in Barbados but is aged in Amarone wine barrels, very typical of Italy.
In the briefing, they told us that they wanted the packaging to reflect the origin of the rum, but that it was also very important that it reflect this very personal type of aging.
The label is made up of 2 different papers, a very tropical collage with typical Barbados plants and animals together with colonial constructions on the textured white paper and on top of it is a wooden paper with the name and type of rum. The collar stands out for its sobriety where the type of aging goes and a black wooden stopper closes the set to give it elegance.