La petite patrise pads

La petite patrise is a new brand of feminine hygiene products. La petite patrise daily is panty liners, the brand’s first line of 5 sku.

The topic of feminine hygiene is still uncomfortable and not discussed. After studying the market and competitors, we came to the conclusion that many products position themselves as a gentle and unobtrusive product, as an essential item that everyone knows about, but no one talks about.

From this, we came to the conclusion that it is possible to create a bright and colorful female accessory for a confident and courageous woman who is not shy about her body, female nature and is not afraid to show the attributes of daily self-care.

The design was based on a bright pattern consisting of shapes of feminine hygiene products. The pattern fills the entire surface of the package, turning into a colorful floral surface. In this case, we share one of the proposed concepts for a new product, the design was developed for Chichiy Dom.

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