Hooly Dooly Soap

The concept of Hooly Dooly products is an analogue of Korean cosmetics brands (bright colors, cute characters, unusual flavors). The client launched a line of five solid shampoos. After that client decided to expand the line with soap, only with other flavors. The sale of the line appears through the wild berries and Ozon marketplaces.

Working on this project, I was an illustrator. There were three flavors: strawberry, macaroon and antibacterial. Cute characters were created. The project presents sketches and final results of how the characters live on the packages.

More projects can be found here: https://www.instagram.com/toreka_design/

Thank you for watching!