LionPeng Design Studio

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Diaoyutai Yupin is a high-end soy sauce flavor Baijiu brand owned by Diaoyutai Food Biotechnology Co., Ltd., which is produced in the core production area of Maotai Town soy sauce wine.

In the design of the brand logo, Maotai flavor Baijiu and single product name are added to make the format close to the traditional royal seal script. The front of its “Diaotai Imperial Product Jiashuo” packaging adopts circular Chinese double dragon and pearl elements, presented through relief three-dimensional convex technology, and its patterns are mostly used on noble and luxurious royal vessels. A 360 degree radial line is formed from the center of the dragon, resembling the radiance emanating from the back of the dragon’s body, and adding a touch to the hand mold. The side is wrapped in art paper, and the surface presents a shining star light at different angles. In terms of the opening and closing of the packaging structure, three types of structures were adopted: book box, top flip cover, and double door, which is conducive to forming product differences and individual product memory points.

The delicate elements of China’s most traditional “Chinese dragon and the Forbidden City elements” are attached to the two handed gift box, which will carry forward Chinese Baijiu, pass on the etiquette of being a cultural ambassador and making friends all over the world.