Fionagh’s

Fionagh’s is a new brand of delicious crackers developed by artisan baker Fionagh Harding.

We worked closely with Fionagh to position the brand for discerning foodies and independent delis. The distinctive design leverages a strong sense of the personal touch, placing Fionagh at the very heart of the brand.

Led by her expressive signature, each pack is anchored by the illustrative brand icon — Fionagh in her historic bakehouse porch alongside her much-loved pets, bringing a playful touch to each pack.

Generous product visibility was a key aspect of the brief, with the design incorporating twin windows to showcase each of the two product trays inside. Anchored by a consistent and recognisable layout clear variant differentiation is driven through unique key colours on each pack.

Photographs by Milly Fletcher: https://www.millyfletcher.com