Derrick Lin


Design: Adventure Stories
Location: UK
Project Type: Produced
Packaging Contents: Hand-smoked & dried chorizo

East London Design-Practice Adventure Stories, have designed a new gift-pack for Cornish Charcuterie; the award winning charcuterie brand based in Bude, Cornwall.

Titled Cornish Roulette, this quirky and entertaining parlour game contains tens sticks of hand-smoked & dried chorizo, making it the perfect gift for foodie friends.

Inspired by Constructivist art and classic boxing posters, the design has been conceived to evoke a strong sense of occasion, whilst positing a playful challenge to would-be participants.

Key to this fly-poster aesthetic is the angled application of the front label, whilst a cheeky twist to the existing brand identity is one of many playful details to discover across the pack.