Design: Adventure Stories
Location: United Kingdom
Project Type: Produced
Client: Popti Cornish Bakehouse
Product Launch Location: United Kingdom
Packaging Contents: Crackers
Packaging Substrate / Materials:Card
Printing Process: Digital

East London Design-Practice Adventure Stories, have created a new range design for Popti Cornish Bakehouse. Building on the equity of the existing brand, their design for the revamped Snaps range looks to clearly differentiate the products from the core Popti line.

What’s Unique?
With a playful, hand-made spirit, the new packs offer a clarified product hierarchy, highlighting key information through the use of colorful tiles. At the heart of this patchwork, are bespoke hand-crafted illustrations, drawn to compliment the artisanal spirit with which the Snaps themselves are made.