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Hero – Double Zip Bags: Packaging Design Project

Challenge: Being the market leader demands initiating new innovations to expand the total market size and maintain market share. Hero, the market leader in refuse and zip lock bags was looking to leverage a new range of colored zip lock bags that could appeal to a diverse target audience.

Idea: Variety was key to the new product launch we therefore created a range of designs aimed at different market segments and suggestive of different applications. The colorful illustrations dramatized the unique features of the product and helped maintain a common design theme across the product range.