Parma craft brewery

Corporate identity and creative direction for PARMABREWERY – a new brewery from the Western part of the Urals.

I came up with the idea to develop a corporate identity and label design for local craft brewery “PARMABREWERY”. The label uses high quality textured heavyweight paper, a design that mimics hand printing along with a customized font reminiscent of a typewriter, and clean layouts framed by pleasant, warm and attractively scenic images of the nature of the Urals.
All this creates a feeling of handmade work as well as a quality product.

The project is entirely fictional and plays the role of a portfolio work.