1440′

CHALLENGE

Creation of a family of organic juices for the Spanish market. These organically grown juices, without any natural or artificial additives that could reduce the quality of the juice, are a simple way to ensure a healthy and balanced diet. This new product can be found in the refrigerated areas of supermarkets and organic produce shops.

NAMING

“1440” is the number of minutes in a day.

DESIGN THINKING

In today’s society, time is money. The time that everyone should spend during the day has become almost a luxury good and of little scope in people’s daily lives. Especially in the 20-45 age group, where students and people with a very long working life are reflected. Time is a luxury and we do not have enough time to perform vital actions such as sleeping and eating properly, so our target needs a dose of extra vitamin.

We offer this natural dose of extra vitamins to help us get through the day.

WE RESEARCH & DEVELOP ORGANIC VITAMIN JUICES SUITABLE FOR MODERN PEOPLE.

A flavour was attributed to each specific time of the day, where the user, as we have seen with ours, needs that dose of vitamin. Morning, midday/break, and end of day, giving you the vitamins you need for each of those times of day.

WHAT’S UNIQUE?

1440 offers a natural dose of extra vitamins to help you get through the day.