Tasarist, Redesigns Pet Love With Artificial Intelligence

Brief

Pet Love aimed to become a leading brand in the rapidly growing pet category by adopting an innovative, original, and sincere approach, breaking away from tradition. To realize this vision, they sought our help to create emotional engagement with pet parents and stand out in the competitive pet care market.

Strategy

Cats and dogs use their “emotional bonding” skills to express their need for love and attention. We aimed to strengthen this bond with pet parents using happy and extremely cute visuals. To create an iconic brand world that innovatively and originally connects with pet parents emotionally, we utilized Midjourney. We developed over 100 concepts and more than 1000 cute pet visuals in Midjourney for 10+ variants across 5 different product categories. To highlight the special relationship between cat and dog parents, we placed happy, cute cats and dogs at the heart of Pet Love. Cats and dogs look directly at the pet parents, facilitating our goal of emotional bonding. In redesigning our portfolio packaging, we developed a clear design system with a soft-toned color palette to emphasize the natural ingredients of Pet Love products. We provided product contents, benefits, and usage instructions through a clear navigation system that makes it easy for pet parents to use.

Conclusion

We conducted extensive consumer research for the renewed Pet Love designs. All pet parents participating in the consumer tests stated that their purchase intention significantly increased when they saw these packages, saying, “I would definitely pick up this product from the shelf.” The consumer test scores were very high, demonstrating that we successfully achieved the planned emotional bond. Designed using artificial intelligence, Pet Love became the first AI-designed brand in the pet category in Turkey. The AI-designed Pet Love stands out in the pet care market and successfully establishes a strong emotional bond with pet parents.