Arko Suncare

Brief

The most established sunscreen brand in Turkey, Arko Suncare, has tasked us with creating a strong and distinctive visual identity system that will set it apart in the competition.

Strategy

We developed “distinctive visual icons” that provide the brand with a competitive edge and leave a lasting impression on consumers. The icons, specially designed for each product, not only reinforce brand recognition but also serve as a key strategy to boost the brand’s visibility on social media. The brand’s primary color, orange, symbolizes energy and warmth. Typography was designed to align with the Suncare category.

In the bottle design, we focused on improving user experience and ensuring an ergonomic grip by incorporating raised icons on the sides to reduce slippage with oily or sandy hands. The “strong visual identity” concept was also integrated into the bottle design. Each product featured complementary cap colors to enhance overall brand cohesion.

Result

A powerful visual identity system was created for Arko Suncare that leaves a lasting impression across all communication efforts. By using unique and “distinctive icons” along with eye-catching cap colors, the brand successfully stands out in its category and strengthens its brand perception. This strategy enables Arko Suncare to establish memorable communication with its consumers.