Maricel Bakery

Maricel is a Portuguese bakery in Budapest that aims to introduce its guests not only to classic, authentic pastries and baked goods but also to Portuguese culture. The brand values include premium quality, elegance, and tradition. During the design process, inspiration was drawn from the atmosphere of Mediterranean countries and the distinctive patterns of azulejo tiles. The safety of delicate pastries was the primary concern in packaging design, which is why I chose this box-opening mechanism. Throughout the design process, I aimed to create an exterior for the packaging that would be gladly presented as a gift to loved ones after a long day, serving as a small surprise.