Peek Te-Boo

A brand that produces pure “sweet little things” called sugar cane juice. Located in Metro City, Lampung, Indonesia.

Inspired by the color of a panda holding bamboo, using the dominant color white on the background, contrasting black doodle line art with thick strokes. Look like a cartoon style so it “POPS” more than other products. Pastel green color is used as additional ornament to fill empty areas.

Illustration themes: Sugar Cane (Product), Panda (mascot) and “Sweet Life” (tagline). The visuals are made cheerful to improve the buyer’s mood when enjoying it.

Life is short, always remember to always living the sweet life – @peekteboo

Illustrator: Gabriel Jason Sanjaya @goodpencils