MUZZLE FRIENDS – Homemade Horse Treats

MUZZLE FRIENDS – Homemade Horse Treats, the pioneering homemade horse treats brands in Indonesia.

The illustrations are hand-drawn, featuring pencil shading and slightly messy outlines to convey the handcrafted nature of the product. Furthermore, the visual mood is cheerful, happy, and bright to emphasize that “Horse Treats” are designed as a compliment to horses. The illustrations feature a girl (the owner) wearing casual riding gear, along with the horse, the brand’s mascot.

The idea is simple yet meaningful. It depicts “MUZZLE FRIENDS” directly/literally. By depicting the girl carrying the products close to the horse’s snout.

Illustrator: Gabriel Jason Sanjaya @goodpencils