Ulubelu Coffee

Standing Pouch Bag Design for Ulubelu Coffee, Authentic Robusta Lampung-Indonesia Coffee Brand since 2011.

Brand Statement: “100% Pure natural fine Lampung robusta coffee from dedicated local farmers.”. There are 3 main keywords: natural, fine-robusta and dedicated farmer, all three of which are summarized and simplified into a logo containing these three simple icons (described at the bottom of the front side of the packaging).

Each color on the packaging represents each unique taste of each product variation.

Using Handmade Illustrations to give the impression of local and simple products. Describes the advantages of Ulubelu Coffee farmers who still maintain the “hand-picked process”.

Illustration by: Gabriel Jason Sanjaya @goodpencils