SilverQueen

One of SilverQueen’s “Ini Indonesiaku” Sleeve Packaging Design Top 13 Designs. Each packaging contains two regular chocolate packs.

Thousands of cultures in Indonesia, and thousands of ways we admire them. I see it full of different colors and rhythms. Through a collection of dancers and traditional musicians who rejoice together in the diversity of Indonesia.

Cultural diversity is summarized into one frame, complementing one color with another. When making it, I envisioned Indonesian culture being staged on one stage, full of enthusiasm, shine, and laughter. It’s not a complete Indonesia if you only display culture and culture from one part of Indonesia, but of course, not all of them can be presented. Therefore, I present the culture of every major island in Indonesia (Sumatra, Java, Bali, Kalimantan, Sulawesi, Papua, also Nias and Madura).

Other details:

1. Names of traditional dances, musical instruments and clothing are listed on the slide.
2. The illustration is made using vector techniques (Adobe Illustrator).
3. The mock-up results are self-made using Adobe Photoshop techniques (no download mockup files)
4. Each character is kept simple but as close and detailed as possible to the original visual reference, including accessories and clothing colors so as not to change their true identity.

Illustrator: Gabriel Jason Sanjaya @goodpencils