TK Mulligan

TK Mulligan came to CF Napa to create the packaging for a new line of ready-to-drink cocktails.

The lifestyle brand celebrates the unwavering determination of the golf enthusiast and those who are bold enough to take a second chance. The design needed to capture the easygoing nature of a round of golf, the legend of the brand’s spokesperson, TK Mulligan, “The Father of Second Chances”, and highlight some of the nation’s most famous golf cocktails. CF Napa developed a wordmark incorporating a golf pin into the “I” of Mulligan. The cocktail names were written in a script type reminiscent of those utilized by iconic golf brands. Vibrant colors helped differentiate between flavors and popped against the turf green background color of the can. The bursts of color highlighted the brand’s tagline created by CF Napa encouraging imbibers to, “Take That Corrective Shot.”

The 4-pack box design needed to support the key tenets of the brand and take advantage of the 360-degree branding opportunity. The wordmark was featured prominently on on every panel of the box along with the cocktail names while a photo of the can further aided in SKU recognition. The illustration of a golfer personifies TK Mulligan alongside the brand narrative, encouraging the viewer to celebrate the plot twists in life that become the best part of the story.